Women Talk Mornings

When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves.

Viewers talk to Barry Nash about morning news.

In this excerpt from a focus group of 25-54 year old women in a Top 10 market, they talk about the kind of performance and personality they prefer when they watch morning news.

As you watch and listen, remember that the way that people say something will often tell you more about what’s really important than the words that they are using.

Share This Blog

Share on facebook
Share on twitter
Share on linkedin

About the Author

Additional Blog Posts

Thinking out loud...

Talk About Trust

Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We

Read More »

Subscribe to Our Blog: