Thinking out loud...
Researching What Viewers Value Most in TV News Anchors
A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics
Barry Nash
February 20, 2022
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A few years ago, I came across an article detailing how companies like BMW and Sheraton were using text analytics
Building trust…begins with talk about trust — talk combined with action, to be sure, but talk first of all. We
A study featured in the Harvard Business Review underscores how important gesture is to gaining support from business investors. Can
When I joined Audience Research & Development (very!) green and fresh out of graduate school in 1982, the firm’s Managing
The appearance of Sergio Dipp as a sideline reporter on Monday Night Football has received a lot of coverage. Most
“My producer keeps telling me that my pitch is too high.” “I don’t like the sound of my voice –
We coach delivery better because we understand it better. We use sophisticated linguistic analysis technology to look in-depth at television news viewer verbatims related to news talent and newscast delivery.
This presentation by CNN’s Tom Foreman is a master class in live delivery. Though here he enjoys the use of Virtual
Fast-paced, high story count newscasts can be chemistry-killers — especially if anchors assume that less time on-screen together automatically means
When you’re committed to understanding what viewers value, there is no substitute for asking the viewers themselves. In this excerpt from a
As much as we were moved by the On the Road piece featured here, what really put us in the holiday
We were originally going to share this clip as an example of the way great teams interact and work together even when
How loudly to speak is one of the most important and revealing choices you can make on camera. Volume —
