WHETHER YOU’RE GROWING YOUR AUDIENCE ON-AIR OR ONLINE

Keep and Grow Your News Audience

When talent are key to keeping and growing your audience, we have the keys to growing your talent.

Hello, I’m Barry Nash.

When more people trust and want to watch your news talent, more people trust and want to watch your newscasts. We’ve helped television news and sports organizations around the world keep and grow audiences by coaching their anchors, reporters, weathercasters and sportscasters to connect in ways that viewers trust and want to watch.

We develop talent with the same discipline and tools you use to perfect every other aspect of your news and event broadcasts — audience research, technology, professional experience and a passion for finding and telling the truth.

If you think there is any way that talent coaching might help you keep and grow your audience, w’d love to visit with you about how we can help.

…and on local news programs large and small throughout the United States.

There's a lot more to our
coaching than coaching.

Here's How We Help

TV News Talent Coaching

Whether you lead a team of green talent or seasoned veterans, nothing will accelerate your newscast talents’ growth like one-on-one TV talent coaching.

With over 30 years of experience, we’ll partner with you to grow and develop your team over time or work with you in a targeted and shorter timeframe. Online or onsite. Your place or ours. In English or Spanish. When you’re ready for support, we’ll make it work in a way that works for you.

TV News Talent and Newsroom Coaching Software

If you’re looking for a way to organize and manage coaching in your newsroom – and you want to ensure your team makes real, long-term progress – check out TV HeadCoach™, the only software in the world that supports the coaching and development of television news talent and the team that supports them.

TV HeadCoach™ automates the process of great coaching, making it easy for you and your management team to guide and inspire your talent to perform to ways that inspire viewer trust and loyalty.

TV News Talent Coaching Research

We coach delivery better because we understand it better. We use sophisticated linguistic analysis technology to look in-depth at television news viewer verbatims related to news talent and newscast delivery. The process tells us what’s really driving viewer opinion and helps us design coaching that goes right at those changes most likely to make a difference.

For perspective on newscast delivery you won’t find anywhere else, treat yourself to our most recent annual study of what viewers want most from television news talent.

What People Are Saying

"I recently covered George Floyd’s death and the unrest that followed here in Minneapolis, and the most consistent feedback I received was that I stayed calm and in the moment. I’d like to think most local journalists feel a deep connection with the communities we serve, but because of you, we’re able to reflect it on air."

Reporter, Top 15 Market

"I found your tips to be inspiring, especially the part where you mentioned reporting as though your biggest supporters are the ones who are watching. It made me light up!"

Anchor, Top 75 Market

"In the same way that the coach of an athletic team looks to improve the product by improving the player, Barry looks to take what you do best on-air and improve upon your own talents and abilities. With Barry’s advice and unique perspective, my presentation doesn’t get in the way but adds another level to my storytelling. He focuses on visual and audio tools such as body movement and voice inflection, suggesting slight corrections and constructive bits of information that ultimately lead me to becoming a more proficient anchor/reporter and overall better in the discipline of communication. Barry is approachable and seeks to uncover hidden talents that need to be amplified as well as seeking input about what works well already. I constantly look for Barry’s feedback and apply his suggestions to my on-air presentation."

Anchor, Top 30 Market

"When you taught authenticity trumps perfection, that it’s okay to show the thinking process – I believe it’s the first time I’ve heard that, and I’m going to carry that with me."

Top 100 Market

"I like the way you teach. And, believe me, I’ve sat through a lot of other 'coaching' sessions over the years I didn’t find nearly as invigorating."

Anchor, Top 50 Market

"As a new anchor, to be able to see past the camera, teleprompter, video monitor, floor director, producer (in my ear), field reporters and co-anchors and focus on the viewer is no easy task. It’s like being a juggler at the circus! Barry has been walking me through it since 2012. Everything from how to sit, how to stand, what to do with my hands, how to move my head, when and how to show emotion, when to laugh and when to play it straight – even how to adjust to wearing glasses on air for the first time in my life and not have it be awkward – Barry has been there through it all. He has helped me “Own It” and is a very valuable tool for my continued development."

Anchor, Top 30 Market

“Barry Nash will elevate your skills beyond what you thought was possible within the first meeting. He is that good. Barry has a unique ability to draw out the best because he takes the time to teach new techniques and to help break old habits. If you want to dramatically improve the way you communicate and connect with viewers, Barry Nash is the only coach worth hiring.”

Newscaster coached by Barry Nash

“I’m grateful for you Barry, your talent, nature, and high EQ. You’ve got a knack for building folks up and moving them to their own action items.”

TV News Director coached by Barry Nash

"Jenni is a wildly amazing gunslinger in what she does. She absorbs her client's needs, takes time to create a valuable course of action, and then DOES IT! Her influence on broadcasters goes far and wide because she is just that good. Very sincere, professional, and an asset to anyone who could benefit from on-camera training, speech delivery, and development."

"I just concluded my 13-session accent reduction program with Jenni Steck and... as a result, I feel much more confident to participate in synergy projects or covering breaking news. Jenni is an amazing coach! She figured out very early on my learning style and tailored the program to meet my needs with infinite kindness and patience."

“Everyone has noticed major improvements in his voice, from when he first began. The producer said he tracked better than some of our correspondents! THANK YOU!”

“I always questioned the heck out of the use of so-called "consultants," whether it was for the company's accounting or for the layout of my paper. However, sitting with Tony for just an hour is worth an eternity in my career. The guy is an awesome teacher. From the first time I sat down with him, I was a changed anchor. Now, with this second session, I hope I can elevate my game even more.”

“Many thanks for your helpful and encouraging advice. Having worked with quite a few consultants in the past, I can say assuredly that this was my most gratifying experience yet. Your honesty tempered with sensitivity made it a lot easier to hear the criticism. You seem to intuitively understand how hard it is for people to hear what it is they are ‘doing wrong.’ I never quite understood why other consultants didn’t ‘get’ that, but you are clearly a skilled and humane communicator.”

“I started with no clue and in six years I was winning Emmys and Illinois Broadcast Association’s Silver Dome Awards. I have been part of our station winning four Murrow Awards in the last four years. And I won a Murrow for a documentary I produced. Oscar talked me into applying for the job and has been my coach the whole way.”

“Oscar, you have helped me in ways I can’t describe. You have helped me in my career, you have helped me in my life. I can’t really tell you how much that means to me.”

"Kevin is an excellent presenter. He validated participants’ questions and answers, yet was able to steer the conversation in the right direction. He had great examples we were able to relate to."

References are always available upon request.