Keep and Grow Your News Audience

When talent are key to keeping and growing your audience, we have the keys to growing your talent.

Hello, I’m Barry Nash.

When more people trust and want to watch your news talent, more people trust and want to watch your newscasts. We’ve helped television news and sports organizations around the world keep and grow audiences by coaching their anchors, reporters, weathercasters and sportscasters to connect in ways that viewers trust and want to watch.

We develop talent with the same discipline and tools you use to perfect every other aspect of your news and event broadcasts — audience research, technology, professional experience and a passion for finding and telling the truth.

If you think there is any way that talent coaching might help you keep and grow your audience, w’d love to visit with you about how we can help.

…and on local news programs large and small throughout the United States.

There's a lot more to our
coaching than coaching.

Here's How We Help

TV News Talent Coaching

Whether you lead a team of green talent or seasoned veterans, nothing will accelerate your newscast talents’ growth like one-on-one TV talent coaching.

With over 30 years of experience, we’ll partner with you to grow and develop your team over time or work with you in a targeted and shorter timeframe. Online or onsite. Your place or ours. In English or Spanish. When you’re ready for support, we’ll make it work in a way that works for you.

TV News Talent and Newsroom Coaching Software

If you’re looking for a way to organize and manage coaching in your newsroom – and you want to ensure your team makes real, long-term progress – check out TV HeadCoach™, the only software in the world that supports the coaching and development of television news talent and the team that supports them.

TV HeadCoach™ automates the process of great coaching, making it easy for you and your management team to guide and inspire your talent to perform to ways that inspire viewer trust and loyalty.

TV News Talent Coaching Research

We coach delivery better because we understand it better. We use sophisticated linguistic analysis technology to look in-depth at television news viewer verbatims related to news talent and newscast delivery. The process tells us what’s really driving viewer opinion and helps us design coaching that goes right at those changes most likely to make a difference.

For perspective on newscast delivery you won’t find anywhere else, treat yourself to our most recent annual study of what viewers want most from television news talent.

What People Are Saying

"I recently covered George Floyd’s death and the unrest that followed here in Minneapolis, and the most consistent feedback I received was that I stayed calm and in the moment. I’d like to think most local journalists feel a deep connection with the communities we serve, but because of you, we’re able to reflect it on air."

Reporter, Top 15 Market

References are always available upon request.